Can minimalism be marketed?
Give the public the ‘image’ of what it thinks it ought to be, or what television commercials or glossy magazine ads have convinced us we ought to be, and we will buy more of the product, become closer to the image, and further from reality.
~Madeline L’Engle, “A Circle of Quiet”
According to Becoming Minimalist: “Despite its growth, minimalism is always going to be a subculture. Society, consumerism, and advertisements have so fed the natural selfish tendencies of humanity… minimalism will never go mainstream. …minimalism, by its very definition, can not be marketed to a world built on consumerism.”
People are always looking for quick fixes. They want to wave their magic wand and miraculously have things the way they want them to be. If minimalism goes more mainstream, you can bet your ass that companies will be jumping on board to sell it to us.
How will they do it? By implying you’re not minimalist unless you have a brand-new, minimalistic [insert random piece of furniture here]. Or that you’re not minimalist until you have a brand new bookcase with doors that swing shut so you don’t have to look at your book clutter. Or until you own some brand new thing that results in you throwing out something already own…like this. (Shall I point out the fact that I find a blog called “Environminimal” that drools over brand-new products a little absurd?)
Sure, high minimalist decor is nice. But it’s also a way for minimalism to be marketable. And it will be marketed, trust me. Companies have found a way to market even love and friendship (supposedly). Minimalism isn’t even a speedbump to them. Look at Apple. I would never call one of their products minimalist. It looks minimalist, with its sleek lines and uncluttered interface. But replacing my OS every three years is not minimalist. Nor is replacing my entire setup just to get that new OS. Sorry, Leo, but I wholeheartedly disagree.
Yes, I believe that true minimalism is something you do, and not something you buy. Unfortunately, integrity often gets thrown out the window when consumerism gets it’s nasty little teeth into something. Minimalism can, has, is, and will be marketed. Period.